NEWS

Translated By DeepL

A denim brand completely produced in London. Its name is Black Horse Lane Atelier.

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BLACKHORSE LANE ATELIERS, a pure London denim brand, has landed in Japan for the first time.

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The company was launched in April 2016 in the Black Horse Lane area of London of the same name. The company concentrates all production processes in its atelier and makes luxurious denim pants, focusing on everything from the 12oz denim material to the sewing process.

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Under the theme of "Think Global, Act Local," the brand produces authentic wear that transcends the barriers of national borders while valuing local craftsmanship. Currently, the brand is developing collections at "LABOUR&WAIT" and "DORVER STREET MARKET LONDON" in London.

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Here in Japan, the brand will be available at the London-based general store "Labor and Weight," which just opened in Sendagaya, Tokyo, on February 3, ( and ).

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This denim is simple, yet somehow smells sexy. The style is reminiscent of Renton in Trainspotting. Soak up the British mood with the sequel to the movie.

Text_Taiyo Nagashima


alpha PR
Address: Jingumae Fashion Building 4F/6F, 2-6-7 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5413-3546

LABOUR AND WAIT
Address: 1-1-12 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6804-6448

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