Every season, luxury brands compete with each other to release the most popular campaign visuals. They feature famous models and actors and portray the world of the collection in a straightforward and easy-to-understand manner. For some viewers, it may be a fleeting, fleeting world, but it is filled with the brand's thoughts for half a year.
A|X ARMANI EXCHANGE has chosen the actor Kento Yamazaki, who is in season right now, for this season's campaign. This is the fourth consecutive season that he has appeared in the campaign, and he is also the face of the brand.
Four styles were shown in dynamic poses. The black windbreaker worn in the main visual, the neon-colored reversible blouson, and track pants are key items for the spring/summer "A|X Armani Exchange" line of sporty casual wear for adults. Bags and sneakers with large logo designs are full of the brand's unique street style.
Windbreaker ¥29,400+TAX
Reversible blouson ¥35,900+TAX
Blouson ¥40,800+TAX
Denim jacket ¥35,900+TAX
Backpack ¥21,200+TAX
Belt bag ¥13,500+TAX
Sneakers ¥18,100+TAX
Sneakers ¥31,700+TAX
The campaign visuals have been rolling out since January 14.Official site of the brand. is now showing a movie featuring behind-the-scenes footage of the filming and a special interview with Mr. Yamazaki for a limited time only.
. Kenjin Yamazaki retains a youthful innocence in his cool expression. His cool and innocent look matches the world view of "A|X Armani Exchange," which is supported mainly by young people.
