“Gap (GAP)The brand launched "I am GAP," a global brand campaign focusing on the "INDIVIDUAL" of each brand. As the first phase of the campaign, a capsule collection "The '90s Archive Re-Issue" will be launched, featuring iconic items reprinted from the archives.
At the time of the launch, "Gap Flagship Harajuku" and "Gap Flagship Ginza" are running the "I am Gap" CONCEPT STORE, which features books, cassette tapes, vintage clothing, and other items reminiscent of the 90s, The lineup includes books, cassette tapes, vintage clothing, and other items that express the world view of the 90s.
MENS
WOMENS
A movie featuring the stars who appeared in Gap advertisements in the 1990s and their juniors is also on view. The film is a reinterpretation of the iconic commercials of the era from a modern perspective, and is well worth a look. The stars include Chelsea Tyler, daughter of Steven Tyler of Aerosmith, and Coco Gordon, daughter of Kim Gordon of Sonic Youth. In addition to such distinguished guests as Teejay Maisel, son of Jam Master Jay of Run DMC, one of the icons of 90's hip-hop culture, Naomi Campbell, a supermodel and the face of the era, also makes an appearance.
The capsule collection is currently available at eight Gap stores (Harajuku, Ginza, Shibuya, Shinjuku, Nagoya Sakae, Shinsaibashi, Sapporo, Tsujido) and online. Please pick up a capsule at your nearest Gap Store.
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Text_Jun Nakada
"I am Gap" CONCEPT STORE
Period: February 7 - March 6, 2017
Gap Flagship Harajuku
Address: 1-14-27 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5786-9200
Gap Flagship Ginza
Address: 4-2-11 Ginza, Chuo-ku, Tokyo
Phone: 03-5524-8777
www.gap.co.jp
