NEWS

Translated By DeepL

Non-native 2017SS collection. Beautiful colors with a storytelling quality.

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The brand is very basic, but it also has a deep theme, unique patterns, and other unique elements that make it possible to create unique clothing.Non-nativeThe 2017SS collection movie has been released.

This year's theme is "BEER, BREAD & SHELLFISH".

"When you look around from a certain port town, you see a colorful landscape of sea, sky, rocks, and plants. All of the colors are unique and natural. They blend with clothing and create new contrasts." Guided by this story, the collection focuses on seven colors: WHITE (clouds), COGNAC (whiskey), WINE (wine), FOREST (forest), STONE (stone), DEEP SEA (deep sea) and CHARCOAL (charcoal).
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The dusky garment-dye color is an exquisite shade that blends in comfortably with the skin. This is a color that only a "non-native" could create.

certainlythis way (direction close to the speaker or towards the speaker)Check out the full lineup from the

Text_Taiyo Nagashima


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nonnative 17 SS COLLECTION VIDEO
BASED ON THE COLLECTION BY TAKAYUKI FUJII
Director_Akio Yamakawa (euphoriaFactory),Kouichi Toya (HUMPLAND)
Editing_Kouichi Toya (HUMPLAND)
Camera_Makoto Tanaka (HUMPLAND),Kouichi Toya (HUMPLAND)
Styling_Masataka Hattori
Music_Susumu Yokota Hisen

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