Recently, the company has been very energetic in creating new products and has made great strides in the sneaker industry.ASICS Tiger〉.
Based on the brand's iconic "GEL-KAYANO TRAINER" sneaker, the new "GEL-KAYANO TRAINER KNIT" will be released on February 24 (Friday), cleverly combining knitwear.
The global campaign, themed "THE REBIRTH OF AN ICON," which means "the rebirth of an icon," was launched in February with visuals and original video clips. The global campaign was launched in February.
In the still image (the image at the top of the article), the "GEL-KAYANO TRAINER" breaks out of its white shell and molts. What appears is a beautifully crafted upper (instep) expressed in knit material. ASICS stripes and the ASICS Tiger logo. The all-white minimalist style. The historical motif of the rebirth of an icon clad in technology spells out a cool visual of a different space.
The campaign visual movie depicts the story of the "GEL-KAYANO TRAINER," one of ASICS's iconic models clad in the history of ASICS technology, including the shock-absorbing "GEL," and its encounter with knit fabrics, which opens up a new stage for ASICS Tiger. The story of the "GEL-KAYANO TRAINER" is expressed as it develops a new stage of "ASICS TIGER" by meeting with knit materials.
GEL-KAYANO TRAINER KNIT ￥14,000-￥18,000+TAX
GEL-KAYANO TRAINER KNIT MT ￥15,000+TAX
A total of 12 types of shoes will be available from February 24 (Fri.) at ASICS Tiger OSAKA SHINSAIBASHI, ASICS Tiger Daikanyama Pop-up Store (corner space in Onitsuka Tiger Daikanyama), and ASICS Tiger Online Store, ASICS Tiger online store, as well as at stores that carry the ASICS Tiger brand.
I wonder how much easier the "GEL-KAYANO TRAINER," which had a reputation for comfort, has become to wear. We are very much looking forward to these shoes, which are now fully loaded with the trendy knit material.
Text_Shinri Kobayashi
ASICS Japan K.K. Customer Service Center
Phone: 0120-068-806
