Chums, the leader in outdoor activities, has established a base in the Chugoku region!

This outdoor brand's signature bird is a rounded booby bird.CHUMSThe brand has been able to meet the outdoor demand that grew after the Corona disaster. The brand, which has been perfectly suited to the outdoor demand that increased with the Corona disaster, seems to be going from strength to strength, and has now expanded into the Chugoku region.

Yesterday, April 29 (Thu), a Chums corner "CHUMS HOUSE" was opened in the "Big American Shop Nakajo" in Kurashiki City, Okayama Prefecture, reflecting the world view of "Chums" in a strong colorful way.

The Kurashiki BIG AMERICAN SHOP, which is centered in Kurashiki City, offers many items that can be used to create an American outdoor style, and has been a friend of "Chums" since the company began its expansion in Japan.

In the new section, outdoor gear that has been scarce at the store, as well as the limited-edition USA-made CHUMS ORIGINAL series, will be added. In addition, as a commemoration of the opening, mini sierra cups (60 ml) will be distributed to customers who purchase " CHUMS " items. (*¥5,000 or more purchases only)

Because this is a long-established outdoor store that also carries other brands, you will be able to feel the identity of "Chums" even more.

Please visit the "Big American Shop Nakajo" as a center of the Chugoku region. You may find hints for spending an active Golden Week.