Six watches that smell of the sea breeze. Nixon, from California, has launched a sustainable initiative derived from and for the sea.

“NIXONSince its inception, the company has focused on surfers, skaters, snowboarders, and those who live and work near street culture.

The brand has newly released six watches made of marine plastic, a sustainable material. Let's take a closer look at these refreshing gems, which are made possible by the fact that the brand has been active in the California ocean.

The High Tide, 4 colors, ¥27,500

First of all, the model "The High Tide" supports the best performance in surfing. It is equipped with a high-resolution display "The High Tide" to achieve high visibility in any environment. It is also a smart piece of equipment that can provide information on moon phases, sunrise, and sunset, in addition to tide information for about 550 beaches around the world.

In addition, the pusher position is designed to prevent malfunctions due to wrist movements, and the chronograph and countdown functions can be used to measure wave intervals.

The Base Tide Pro 8 colors ¥19,800

The Base Tide Pro, with its rugged form, is also equipped with tide information for approximately 550 locations around the world, and thanks to its water-resistant buttons, there are no unexpected button operations during a session. The patented "Locking Looper" wraps around a soft-touch silicone band to hold it securely on the wrist.

The Rival 4 colors ¥19,800

The Rival's small size makes it ideal for those with smaller hands. With the brand's signature features of a high-contrast display, silicon band, and tide information for approximately 550 locations around the world, it can be used for active scenes as well as for daily use.

The Siren 5 colors ¥16,500

The Siren" has a gentle, modern form, with a sleek, angular shape. It also features standard surf-specific tide features and a soft silicone band without any leaks. The lineup of light neutral colors will fit in comfortably with street wear.

The Staple 7 colors ¥14,300

The Staple is a timepiece that will never grow tired of its gentlemanly and sophisticated mood. The plush and rubber band makes it so comfortable you'll forget you're wearing it. The customizable display allows you to make it your own.

TheLight-Wave (scheduled for release in June) 4 colors ¥22,000

TheLight-Wave, with its rounded shape, is powered by solar power. Made of marine plastic, it has a clean design with the solar-powered movement visible through the translucent dial. While packed with modern features, it also has a nostalgic feel, making it a watch that stands out for its individuality.

A portion of the proceeds from the sale of the above items, which are based on sustainable ideas, will be donated to the Surfrider Foundation Japan, which works to protect the coastal environment, in cooperation with the watch select store, On Time Move, and Tic Tac.

Returning resources obtained from the sea to the sea. These six bottles are filled with Nixon's unique approach.