Fishing has become a major movement, as if in response to changing lifestyles, and is now forming a culture.
The wave has reached the fashion world, with numerous brands releasing products inspired by fishing wear.
Now, a new brand "M4" has been born to bring fishing into everyday life. The brand is led by Mamoru Kagiya, a professional angler who has fished in Japan's top fishing tournaments and is now expanding his activities to the United States, the home of bass fishing.
DRY L/S TEE ¥6,160
The "M" in the brand name is the first letter of Mr. Kagiya's nickname, "Marmo. The "M" stands for "M for the Field," "M for Nature," and "M for You.
BIG M S/S TEE ¥5,060
The lineup includes basic items such as T-shirts and caps. The designs are street-style with the brand logo, but the material of the long T-shirts has a dry touch, and the towels have a cooling function, so they certainly show an aspect of fishing items.
JET CAP ¥6,600 each
COOL TOWEL ¥3,190
The design and details often seen in finsingwear are not adopted, but the use of graphics and materials is a less obvious approach that incorporates elements of fishing, which is a skillful way of doing things.
The first collection is currently available for pre-order exclusively on the brand's official website. Incidentally, there is a plan to give away a not-for-sale can badge to those who pre-order, so check it out if you are interested.
