A new base for proposing new styles will appear on Cat Street in Harajuku, Tokyo. It will be calledSTYLE & PLAY GREAT YARD".
The theme of the store, which will open on Harajuku's Cat Street, where numerous stores line the streets, is sports x fashion, and will feature apparel brands such as "Son of the Cheese" and "White Mountaineering" as well as sports brands such as "Nike" and "Adidas, NIKE" and "ADIDAS". The store also features a wide range of brands that hit all the right spots. Also, don't miss the special order items that will be produced to commemorate the opening.
®LOGO TEE ¥7,800+TAX each DENIM FRINGE BAG ¥13,000+TAX
AlexanderLeeChang CORDURA P/O SHIRT ¥16,000+TAX
'47 CLEAN UP ¥3,200+TAX
CHAN LUU STONE ANKLET ¥15,000+TAX
Style and Play" opened as a place where new values are created by fusing "sports," which adds rules to play, and "fashion," which expresses one's own style. Great Yard" opened as a place where new values are created. The store design is also notable for its symbolic shadows of trees, fences, and people.
The store will have a gallery space and will also offer workshops and pop-up stores in the future. There will also be an opening campaign on March 18 ( Sat ) through March 20 ( Mon ).
A workshop to silk-screen print the artwork of illustrator "WALNUT" on a satchel bag will be offered free of charge to the first 100 customers who purchase the product on each day.
The movie below, featuring music by Taichi Mukai feat. starRo and filmed by Kento Yamada, is really cool. Please check it out and visit our store.
Text_Taiyo Nagashima
STYLE & PLAY GREAT YARD Omotesando
Address: 4-26-3 Jingumae, Shibuya-ku, Tokyo
Open: 11:00~20:00
Phone: 03-5413-3444
spgy.com
Brands handled
Adidas Originals
Adidas by StellaMcCartney
AlexanderLeeChang( Scheduled for release in April)
BeWaxed
BIRKENSTOCK
BLUNDSTONE( scheduled for release in April)
BURTON(THIRTEEN)
CANTERBURY.
CHAMPION
CHAMPION(CPFU)
CHAN LUU
CHARI&CO
CLANE, CLANE HOMME
COLE HAAN
Columbia(BLACK LABEL)
CONVERSE
CONVERSE TOKYO
ellesse
FDMTL
FREE CITY
Gentil Bandit
GRAMiCCi
G-SHOCK
GoPro
HUNTER
JASON MARKK
KARHU( scheduled for release in May)
Levi's(commuter,SKATEBOARDING COLLECTION)
MADE BY SEVEN
Melple.
MHW×N.HOLLYWOOD
MXP
NEAT×ONEHUNDRED ATHLETIC
NEW ERA
New Balance
nike(nike sb,nsw)
NIXON
OAKLEY
PUMA
SON OF THE CHEESE
SUGALISM
THE NORTH FACE
TOMS
TWEMCO
VITALMATERIAL
White Mountaineering
'47Brand
etc.
