The surf scene in New York City has been rapidly growing over the past few years. Surf spots such as Long Beach and Montauk have attracted attention, and new communities have sprung up one after another, centering on local residents, creating a surf culture that is different from that of the West Coast.
The first of these is "token surfboards," which was established in 2011. With the slogan "From New York with Love," the brand is saturated with New York's subculture and has a streetwise, edgy feel. The brand has a slogan of "From New York with Love," and develops edgy collections that are saturated with New York subcultures and have a strong street flavor.
The latest look of "Token Surf Boze" has just arrived from the site, and we would like to share it with you here. Seeing is believing.
The bold use of graphics and logos, and the use of neon colors in the color palette, are similar to the current Tokyo street scene. It is a new surf style born on the East Coast that is different from the loose atmosphere of the West Coast, and it is definitely worth keeping in mind.
Text_Yosuke Ishii
Jeton Showroom
Phone number: 03-6804-1970
