Asics has opened an ultra-advanced entertainment facility in Harajuku, Tokyo, where visitors can experience the company's current and future technologies.
The name of the event is ASICS EXPERIENCE TOKYO. Visitors can play with professional athletes virtually, have their walking age estimated just by walking 5 meters, and much more.
The facility consists of two floors with different themes , let's take a peek at the ground floor first.
. Exhibition of the "Team Red" collection, the official Tokyo 2020 cheerleading squad.
Photo spot for commemorative photo.
Official sportswear actually worn by the Japanese national team at "Tokyo 2020".
ATHLETE'S MIND," which introduces the enthusiasm of the athletes, and,
YELL for ATHLETES" allows users to post messages of support to athletes.
Yoshizumi Virtual Super Rally Showdown (Table Tennis)
A virtual appearance by Yoshizumi Ishikawa. The contestants compete for the number of rallies in a time limit of 60 seconds.
. The virtual representation of Ishikawa's own movements.
Yushi Nishida: The Highest Jumping Point Challenge (Volleyball)
Reproduction of the highest spike jump of the Japanese men's volleyball ace, Yushi Nishida, at 351 cm.
Yoshihide Kiryu, Highest Stride Experience (Athletics Short Distance)
. The stride (stride length) at the top speed of 100m 9.98 seconds, which was recorded by Yoshihide Kiryu.
ASICS is developing the "TEAM RED®" project to support the Japanese national team for Tokyo 2020 under the theme, "No matter where we are, we are a TEAM.
The "TEAM RED EXPERIENCE" on the 1st floor is a space that realistically expresses the world view of "TEAM RED." In addition to exhibiting cheering goods and a photo booth, the "ATHLETE CHALLENGE" provides content that allows visitors to experience athletes' records and performances. The "ATHLETE CHALLENGE" will also be available. In particular, the serious-level smash from Ishikawa at the end of the "Virtual Yoshizumi Super Rally Showdown" is a sight to behold. If you have confidence in your instantaneous power, please give it a try.
FUTURE PERSONAL TRAINER
Based on 90 seconds of running data, the "running coach of the future" provides immediate feedback.
WALKING ANALYSIS
Simply walk 5 meters toward the monitor to measure your gait age according to your age and gender.
FOOT SCAN
The length, width, instep height, and heel slope of the foot are measured. After that, a pair of sandals that match the foot shape is presented to the customer.
SUSTAINABILITY
Introducing efforts to engage in circular economy activities in which clothing and shoes are made from recycled materials and used in products.
The three themes of ASICS' long-term vision "VISION2030" are "digital," "personal," and "sustainable," and in the "FUTURE EXPERIENCE LAB" on the second floor, visitors can experience the future technologies that will be realized by combining these three themes. Through a variety of contents, visitors can experience the world that ASICS aims to create in 2030, a world where people can lead healthy and happy lives in both mind and body.
ASICS EXPERIENCE TOKYO, which is open to all sports lovers, will be open until Wednesday, September 8, 2012. Admission requires the free membership service "OneASICSDon't forget that you need to register with .
ASICS EXPERIENCE TOKYO
Dates: ~September 8 (Wed.)
Location: Harajuku jing
Address: 6-35 Jingumae, Shibuya-ku, Tokyo
Phone: 058-213-7709
Hours: 11:00-19:00
Admission: Free
ASICS EXERIENCE TOKYO official site