People connect with each other, exchange meaningful opinions, share information, and inspire each other. The night scene has sometimes created new movements and relationships while releasing everyday stress and ego.
Therefore, it is no exaggeration to say that the current situation of nightclubs closing and events being postponed or canceled one after another will lead to the disappearance of the next generation of culture.
To support the night scene, "Save the Night Japan 2021," a local project by "Jägermeister," a favorite drink of adults who know how to enjoy a sophisticated nightlife, has been launched.
Frankie$
Licaxxx
MONKEYTIMERS.
RYUZO.
Yamarchey.
YUKIBEB
Yuko Ichikawa
Based in Tokyo, "SAVE THE NIGHT JAPAN 2021" supports the night scene in Japan from a medium-term perspective.
As the first part of the project, a documentary movie focusing on up-and-coming icons and club owners such as Frankie$, Licaxxx, and YAMARCHY is released. The documentary tells their stories without falsehoods, including the current state of nightlife, their thoughts on it, and the significance of keeping it alive. If you listen to each and every word, you will realize the true nature of the nightlife scene.
Also, with the cooperation of the design team of "solfa," a leading clubhouse in Nakameguro, a capsule collection of "SAVE THE NIGHT JAPAN 2021" items, including T-shirts, tote bags, masks and other limited items, will be produced.solfa" online storeThe product will be available at The release will start on Wednesday, September 1. If you share their attitude, please check it out.
