NEWS

Translated By DeepL

Vote Forward", the summit battle of creators by Nike. Cheer for Japan's representative, Naotaka Konno!

NIKE_VOTE_TOP

ahead ofthis way (direction close to the speaker or towards the speaker)The report, as reported in [Joon], is based on theNIKEThe innovative project "Vought Forward (VOTE FORWARD )".

Twelve creators called "RevolutionAIRs" and the Nike design team have collaborated to design the AIR MAX of the future. The 12 pairs of designs, which will expand the possibilities of sneakers, will be available on the website from March 18 (Sat).

The competition is fierce, with only one pair selected by public vote actually being released in 2018. From Japan, [Joon].MAGIC STICKNaotaka Konno of "The New York Times" is one of the creators who believes that Tokyo's current street culture needs a shocking change. Naotaka Konno is one of the creators who believes that the current Tokyo street culture needs a shocking change. He creates works that remain in the context of music and fashion by crossing over diverse music, film, street culture, and the past and present, and by fusing technology.

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NAOTAKA KONNO (TOKYO)【 Japan (Tokyo), Designer]

This time, Konno's creation is based on the Nike Air Max 97 as a base model, using the world of a cult favorite science fiction film about Tokyo in the near future and the contemporary Tokyo night scene as the inspiration source.

It features nightclub black light coloring, flashlight-inspired reflector material and VIP band material. In pursuit of a good fit, a bootie style like the Air Halachic was incorporated into the lining, completing a shoe with two faces in one design.

The beautiful curved lines that characterize the 97 are a gradation print of reflector specifications thermo-compressed onto the flyknit upper using a special technique. Both the Flyknit and the lines are reflectors, and when they reflect, they appear to be the original colors.

will not be able to understand the true beauty of this shoe at the design stage. We will know its true value when we hold the actual product in our hands. It is not about the impact of a two-dimensional design drawing, but rather about the shape of the sneaker as a sneaker. It is indeed a creation.

Here is the complete lineup.

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ARTEMY LEBEDEV (MOSCOW)【 Russia (Moscow), Designer]

The popular Air Max 97 silhouette is revamped with an all-black reflective upper and a zippered shroud over the laces.

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BUNYAMIN AYDIN (ISTANBUL)【 Turkey, Creative Director]

The combination of traditional textiles and digital printing reflects the culture of the Orient.

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CLEMENT BALAVOINE (AMSTERDAM)【 France (Paris)/The Netherlands, Amsterdam]

The upper, featuring elements of the Air Max 90, blends naturally into the shoe's tongue and tooling, which is inspired by the Air Max 97 design. Secret numbers are printed on the airbags.

01fabrikr_FINAL_67603

FABRIKR (SEOUL)【 Korea (Seoul], Design Crafts]

Inspired by a sneaker collector who wraps his shoes and the fog he experienced while visiting Nike headquarters in Portland. The entire upper of the classic red and white Air Max 1 is wrapped in a transparent material for protection.

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ALEXANDRA HACKETT (LONDON)【Fashion Designer, London, England]

The design combines elements of the Air Max 1, 90, 180, 93, 95, 97, Plus, 360 and 2015.

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KYLE NG (LOS ANGELES)【 Los Angeles, graphic designer]

The Air Max 1 Ultra Flyknit's raw design with neutral tones and hand-painted DIY style. The eye-catching design features a heel logo that reads "Give a Damn."

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LOURDES VILLAGÓMEZ (MEXICO CITY)【 Mexico (Mexico City), artist]

Hybrid model of the Air Max 1 and Air Max 90. It hides details inspired by the quetzal, a bird that lives in the forests of Central America.

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SHANGGUAN ZHE (SHANGHAI)【 China (Shanghai)]

The entire pattern is inspired by the wings of a dragonfly, one of the lightest things in nature.

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SEAN WOTHERSPOON (LOS ANGELES)【 Los Angeles, Shop Owner]

Inspired by vintage 1980's NIKE caps, this is a hybrid design of the Air Max 97 and Air Max 1.

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CHEN TIANZHUO (BEIJING)【China (Beijing), graphic artist/fashion designer]

Ski boots, insects, armor, and even design elements inspired by the Kobe 9 Elite.

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VENUS X (NEW YORK)【 New York, DJ]

The upper of the Air Max 97 features a bold message from the toe to the leg area as well as a color scheme inspired by the classic Air Max Plus colors.

The vote is.this way (direction close to the speaker or towards the speaker)The project will begin on Saturday, March 18 at This project is about the future of the culture of sneakers. Please join us. Don't forget to support the Japanese national team!

Text_Taiyo Nagashima


VOTE FORWARD
Voting period: March 18 (Sat) - 25 (Sat)
Announcement of results: March 26 (Sun.)
NIKE.COM/VOTEFORWARD

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