SOTO and NAKA_Vol.1] HOUYHNHNM will set up an outdoor pop-up store, at ISETAN MEN'S!

Recently, HOUYHNHNM has been focusing on the "outdoors".This article I uploaded the other dayHOUYHNHNM's is part of this effort, and we offer various ways to enjoy the outdoors in HOUYHNHNM's own way.

And now, the movement has decided to go off the web and hold the event in a real space.

The name is "SOTO and NAKA. SOTO and NAKA. In short, it is a project to propose items for the outdoors and items for the home in one space.

HOUYHNHNM's has curated the outdoor = "SOTO" section. As a helper, he himself has been working on the "one-story houseWe welcomed stylist Kenichi Taira, who directs an outdoor boutique called

Incidentally, "NAKA" was curated by a lifestyle brand that comprehensively handles a wide range of home care products.VITAL MATERIAL(NAKA). I'll tell you more about "NAKA" in a moment.

SOTO is a brand handled by SOTO. If this lineup rings a bell, you must be an outdoor enthusiast.

You may only know half of what you're looking for. If you are a fashionista who thinks you only know the half of it, please come and visit us at the event. There is sure to be an opportunity there to get into the outdoors and camping. The event will be held on the first floor of Isetan Shinjuku Men's Building. More details to come.

Today, we would like to introduce an exclusive item produced for "SOTO and NAKA".

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BOTANIZE × HOUYHNHNM

¥3,850 *October 16 (Sat.)

We begin with HOUYHNHNM'sDuring the 15th anniversary event "HNFBotanize" is a company that has also been a great help to us.

The store is a plant store that carries a wide variety of unique Codex plants, cacti, and succulents, and has been the catalyst for the recent Codex boom.

Needless to say, pots are important for Codex, and for this second collaboration, the pots themselves have been significantly updated.

The material is changed to EPA (PLA) and polypropylene instead of plastic, which is widely used in the horticulture industry. EPA (PLA) stands for Poly-Lactic-Acid, which represents polylactic acid.

It is a plastic component derived from starch found in corn, potatoes, etc. It emits almost no carbon dioxide during the production process, emits no toxic gases when disposed of as combustible waste, and decomposes at a certain rate over a certain period of time when buried in the ground. It is an "Imadoki" product.

The design, a mix of the "Botanize" icon (square mark) and HOUYHNHNM's logo, will continue.

The name of this event is on the back!

It is also possible to use it not as a bowl but for other purposes, such as a pen stand.

If used as a pot, a hole should be made in the bottom.

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winnington

Have a Good Trip
S:¥6,600／M:¥7,700／S:¥8,800

The next one is also in HOUYHNHNM.I've introduced you several times.“WontonIt is.

Wonton, yes, that wonton. The brand's thesis is that it is a bag that gently wraps the contents so that they do not overflow, and its special Dyneema cases, which fit a variety of tools mainly for the outdoor field, are gaining popularity.

The item available this time is a small case with a tree camo print, giving it an increasingly outdoorsy look.

The zipper has a double-sided opening, which can be opened with a single action by pulling the tape to the left or right. For packing, L is for outerwear, M for sweatshirts and underwear, and S for grooming items.

When traveling, you can put it in RIMOWA's famous "CHECK IN-M" trunk. As you can see, the sizing is perfect.

By the way.CHECK IN-MHere is what we mean by "here".
Rimowa] ¥168,300 (Rimowa Client Service 072-994-5522)
*Not available at "SOTO and NAKA".

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HALF TRACK PRODUCTS × SOTO and NAKA

nonsleep cushion ¥7,260 SIZE: 58 cm in diameter

No matter what the activity or task, there is always a tool. This brand was created by a group of gearaholics with such a love of tools.Half Track Products (HALF TRACk PRODUCTS)〉.

The brand is full of itchy skimmer gear that you can't find anywhere else, but once you use it, you can't let it go, and it has a passionate following among outdoor enthusiasts for its unique ideas.

This time, we have ordered the "nonsleep cushion," a popular item.

The reverse side is made of warm corduroy material.

A sleeping bag is a necessity for camping. When not in use, sleeping bags are kept in their covers, but if stored for long periods of time, they become flattened and lose their original strength.

Here is a solution to such problems. It is an idea product that shines brightly, as you can put away your sleeping bag and use it as a cushion in your living room or in your car.

I forgot to mention that the characters and logo for "SOTO and NAKA" were created by illustratoronyxikio acidThe following is a list of the most common problems with the

He is the one who drew "that character" in Nebayan, and I have been interested in him for a long time, so I asked him to join us this time.

The other works arethis way (direction close to the speaker or towards the speaker)You can see it at

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T SPEC GEAR × SOTO and NAKA

¥18,700 SIZE：M/L

And the character was so cute that I made a hoodie with another version of the illustration.

How do you like this loose, heartwarming feeling? We tried to capture the atmosphere of an original brand of a major American chain outdoor store, or a souvenir item from a national park.

Incidentally, the body is covered by the brand of stylist Kenichi Taira, who is accompanying us on this project.T SPEC GEARI am very happy with the results.

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So, we have introduced "SOTO and NAKA" in a rush. Starting today, we will unveil the details of the event in several installments, so please stay tuned.

To be honest, this is the first time for us to organize such a proper pop-up event, and we are very excited in many ways. Please come and visit us!