NEWS

Translated By DeepL

SOTO and NAKA vol.5] A glimpse, or rather, a lot of a glimpse, of the contents of the pop-up store that is currently underway to rave reviews!

The pop-up store, "SOTO and NAKA". It has been 3 days since we opened and we have already had many visitors. Thank you! No, a big thank you!

Some of the treasures that had been one of the main attractions sold out early, but we still have a variety of interesting items.

Let me give you a quick and easy photo tour of the sales floor. Let's start with "SOTO" curated by HOUYHNHNM.

SOTO AREA

A look at the brands that cooperated with us this time. Thank you! No, a big thank you!

Hoodie with the iconic "SOTO and NAKA" logo embroidered on it. Kyawawa.

Speaking of outdoors, this perforated board. It is convenient because you can hang anything and everything on it. The layout of the sales floor is changed as needed.

It is one of the main attractions of the [Joon].38 explore〉. Some items are still left. Let's hurry!

This one sold out almost on the first day.Half Track Products (HALF TRACK PRODUCTS)The cushion covers from the "Mere Old Man" are in stock. but we may have another shipment in the next week or so!

[Claire] You've got an itch.NATURAL MOUNTAIN MONKEYS〉, also known as Nachumon.HOTEL BLANKET" is sold out in ECThe inventory is low, but should still be available. Low stock, but still available, should be.

Tough and robustBAREBONESGear. Well, it tickles a man's heart. Of course, women are welcome.

NAKA AREA

And [Joon].VITAL MATERIALNAKA" was curated by "SOTO". The atmosphere is completely different from that of "SOTO.

HOUYHNHNM's is a multi-spray that has aroma, sterilization, and insect repellent effects.

(e)vol x KANAKO SASAKI's work. SOTO" has different plants, but "NAKA" has this kind of atmosphere. It's beautiful.

familiar to HOUYHNHNM.FreshServiceAlso.

And the apron is an iconic item [Joon].ATELIER BÉTONThe "℃" is a lineup of a variety of products, including collaborations.

me tooThe well-known "CHICSTOCKS".It is rare to find such a wide variety of products. It is rare to find such a wide variety of products.

The finest textureROYAL PHOENIXPlease come to the site to see for yourself. Please check it out on site.

And [Joon].Pretty ThingsThis mug is a collaboration of Vital Materials and the Vital Materials brand.

This is how I have run through the introduction.

And starting this weekend, the recent boom in tuberous plants will be led by <BOTANIZEThe item was dropped!


We also have the most popular Pachypodium gracilius! Be sure to check out our original plastic pots!

The Botanize plants will be on sale for two days only, today and tomorrow (original plastic pots will be available until the end of the exhibition). If you are interested, please leave your house now!

INFORMATION

SOTO and NAKA
ISETAN MEN'S LIFE STYLE curated HOUYHNHNM × VITALMATERIAL

Dates: October 13 (Wed) - October 26 (Tue)
Open: 10:00 - 20:00
Venue: Isetan Shinjuku Men's Building, 1F Promotion
Phone: 03-3352-1111 (main)

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