One of the roles that YouTubers are vaguely looking for is to "let us relive the deep world in an easy way.
I'm sure there are many of you who have had the "Fishing is good, isn't it? has been playing such a role for many people.
The mascot character "Tsuriyokakun.
Tsuriyoka" is a YouTube channel of outcasts in Saga Prefecture who fish and fish and fish with a loose Saga dialect.
The videos are exciting in a way that makes you feel the urge to go back to the countryside.
Now, "Tsuriyoka," active since the dawn of the Internet, is already one with its fans.
While fishing and uploading videos, I thought together with my fans about what they would like to have when fishing, and we launched the brand "ARAKA.
The second product created this time is "ARAKA OUTDOOR BEER.
And then there is the "ARAKA CAMP CONTAINER" to carry it around.
You can enjoy fishing in the outdoors to the point where you catch fish, or rather, you can catch fish and go back and camp, and enjoy fishing in the outdoors at its best.
Araka Outdoor Beer" is a collaboration with Saga Prefecture's Somasa Sake Brewery, which is their hometown and base of operations.
ARAKA OUTDOOR BEER 6 BOTTLES SET ¥4,600
The choice is typical of "Tsuriyoka," which is full of local love. Two types are available: a "Pale Ale" that goes well with fish dishes, and an "Herbal" that is perfect for camping.
The result is a craft beer for anglers that further enhances the enjoyment of fishing.
ARAKA CAMP CONTAINER ¥9,200
ARAKA OUTDOOR BEER 12 BOTTLES + CONTAINER SET ¥13,800
It is best to have a large box to carry this beer as well as other miscellaneous camping gear.
ARAKA has created such a product as well. The key point is that it is compact when folded and takes up little space. The deep olive color blends in with the forest and creates a great atmosphere.
The best part of all is the comment by "Kimu," a member of the group, who is full of naivete.
Perhaps the reason why people continue to be drawn to the area after more than 10 years of activity and tens of millions of views of the videos is because of their honest love for fishing and their hometown.
We are happy to release an outdoor beer that is perfect for those of us who love camping, barbecuing, and eating outdoors!
Together with the brewer, we were able to create two craft beers that are easy to pair with meat and fish dishes respectively.
Moreover, the fact that we were able to develop this product together with a Saga manufacturer and incorporate Saga ingredients makes us even happier, as we are working to enliven our hometown.
The beer, of course, but the bottle openers and containers are also designed to be highly functional for outdoor use, so be sure to bring them along for fun in the great outdoors!
