Edouin's original 359BF model is reissued in limited edition! The 60th anniversary party continues.

The year is drawing to a close. . but the celebration of the 60th anniversary of Edoin is not over yet.

What has been launched in the nick of time is a limited-edition reissue of the "359BF," which is the origin of the "Edouin" brand.

At the time, jeans were becoming popular in Japan due to the influx of secondhand clothing from the United States.

New ones were available, but the ones made in the U.S. were expensive and hard to find, as well as hard, shrinking, and fading, making them a bit difficult to buy.

We Japanese should make jeans that fit Japanese people. And so, Eduin took action and introduced Japan's first domestically produced jeans, the "359BF.

The pants, which had a whispered legend of standing upright after washing, were unraveled from a vast amount of archival material for this reissue.

And the initial dark indigo blue color is used again. The denim is still woven on the raw machine (kibata), so the texture will improve as it is worn in.

The silhouette is straight. The snug fit that just fits the thighs enhances the old-fashioned atmosphere.

In areas where strength is required, high-strength, abrasion-resistant Escore yarn is used as needed, and functionality is arranged in a modern way.

In addition, Eduin's selvedges are rainbow-colored. It is a very casual individuality. Of course, we reproduced it here as well.

Along with the pants, we are also reissuing a "phantom G-jan" that was in low circulation at the time and is now difficult to obtain. Many of you may have been craving for this item.

The product will go on sale today, Friday the 12th. The quantity will be limited, so if you are interested, please come to the store right away!