A new star in the smartphone industry! Barmuda's first 5G smartphone, designed with only curves.

BALMUDA is the leader in fashionable home appliances. Their toasters, rice cookers, microwaves, lanterns, and other products are all minimalist and stylish. It is perhaps fair to say that BALMUDA is the first to make the importance of design known in the home appliance industry, where functionality tends to take precedence.

And now, a smartphone, the first product from BALMUDA Technologies, a new brand of IT equipment and related services.

BALMUDA Phone each ¥104,800

The BALMUDA Phone is a 5G smartphone with a 4.9-inch high-definition screen. Because it is something that is used every day, it is important for it to fit comfortably in the hand, which is why it is one of the smallest 5G smartphones.

The body, composed only of curves, has no waste whatsoever, and is finished in a design typical of "BALMUDA". It is available in two colors, black and white.

In addition, we developed our own basic applications, an important element of a smartphone. Equipped with a scheduler, calculator, camera, memo, and clock, the company pursues a superior user interface.

Intuitive operation is also an attractive feature of the home screen, where you can set your own personal commands to immediately activate frequently used functions.

The BALMUDA Phone, which is also available as a SIM-free model, is currently available for pre-order at SoftBank dealers nationwide, SoftBank Online Shop, and BALMUDA Online Store. The product is scheduled to go on sale on November 26 (Friday).