A fashion brand from New York and traditional Kyoto technology combine. Noah is dyed black.

In the fashion business, it is now a matter of course to be ethical in any way you can. In this context, I think it is important to make sure that the actions are not unreasonable and that they are happy for consumers.

In this sense, NOAH's new project is a very sincere effort.

Not Dead Yet!" is an upcycling of past inventory or inventory that is no longer available for sale because it has become a "B" item.

¥8,250

¥9,900

As a first step, we are pleased to announce the launch of a new company in Kyoto that has a history of more than 100 years and specializes in crested dyeing, "Monsuke Dyeing.Kyoto crestingWith the support of the "Mere Old Man", past products are dyed black using traditional dyeing techniques.

The products, dyed with a special technique called "deep black dyeing," are an epoch-making collection that does not migrate in color even when washed with white clothing.

¥24,200

¥24,200

Seeing "Noah's" products dyed in black in this way is somewhat refreshing. Thinking about it again, "Noah" interprets "traditional" and "preppy" in a modern way, and uses a lot of light and airy colors. For this reason, there may be surprisingly few items that are all in black.

22,000 yen

This is an ethical project started by "Noah," which basically does not hold sales. Naturally, the number of items is limited, so be sure to get in early.