Noah and art. It's a perfect match. Artist Mayumi Yamase's artwork is a perfect match.

Last year, we introduced "NOT DEAD YET," an upcycling project by NOAH.

https://www.houyhnhnm.jp/news/540571/

The second phase of this wonderful initiative to make effective use of past inventory, "B" items, and other items that can no longer be sold, in "Noah's" own way, has already appeared.

This time, we are collaborating with artist Mayumi Yamase, whose works have recently been seen everywhere.

Yamase is an artist whose expressive activities are based on the concepts of relative reality and invisible imagination and emotion, centered on abstract painting and soft sculpture.Finam BloggerBut there is.

NOAH x NOT DEAD YET/Mayumi Yamase S/S TEE ¥7,500〜

NOAH x NOT DEAD YET/Mayumi Yamase L/S TEE ¥9,000-

NOAH x NOT DEAD YET/Mayumi Yamase HOODIE ¥18,000-

The artwork written for this project is displayed and sold not only on the products but also on the art wall of the NOAH CLUBHOUSE store.

Incidentally, the items introduced so far are only some of the items available only in the store.

And the followingOnline StoreSome of the items are sold only at the

Strangely enough, Yamase's artwork blends naturally with every item. It is well known that "Noah" is a brand that has a close relationship with art, but when you actually put them together like this, you will be amazed at how well they go together.