A new large Adidas store opens in Harajuku. In addition to the re-release of the Allbirds collaboration, a cleaning service will also be offered.

adidas, which already has four stores in the Shibuya/Harajuku area alone, will open a new large-scale store, adidas Brand Center Harajuku, at Tokyu Plaza Omotesando Harajuku.

The store is designed in an environmentally friendly manner, with LED lights used in all lighting fixtures and the promotion of recycling of construction waste generated during store development. In addition to a rich lineup of footwear and apparel, the store also allows customers to experience the sustainability that is at the core of the adidas brand.

adidas Brand Center Harajuku consists of three floors, the first basement floor and the second floor above ground. A wide range of items from standard items to the latest collaborative sneakers and performance shoes are available, and the outdoor corner, the largest directly managed store in Japan, is also on standby.Official adidas AppThe new store will offer an unprecedented buying experience, including the introduction of a digital service to check inventory through the

FUTURECRAFT.FOOTPRINT ¥13,500
It is loaded with superior performance features, yet significantly reduces carbon footprint emissions.

The highlight of the opening will be the re-release of "FUTURECRAFT.FOOTPRINT" in collaboration with "Allbirds".Launched at the end of last year, it created a buzz.This one is limited to 294 pairs for "adiCLUB" members.

Takahiro Hida / Artist

TADAHISA OHKURI / Flower Artist

In the store, the artistTakahiro Hidahills and fieldsTADAHISA OHKURIArtwork created in collaboration with Mr. and Ms. is displayed throughout the exhibition. You can see performance shoes reproduced with discarded laces and sneakers expressed in ceramics.

Special content is still available.

In addition to these, there will be a free water supply spot, a sales area for original water bottles, and a sneaker cleaning service, the first of its kind at a directly managed store in Japan. As a novelty, "adiCLUB" members who spend 16,500 yen will receive an original water bottle or a free ticket (BASIC CLEAN) for the cleaning service. adidas Brand Center Harajuku, where you can get a feel for the current adidas brand, will open on Saturday, January 22.