Based on surf culture, this domestic brand proposes clothing for both urban and oceanic lifestyles.TURN ME ONDo you know what the "〉〉is?
Based on the concept of a standard, no-frills design, the brand offers comfortable materials and a sophisticated urban style, and offers clothing for both city and ocean lifestyles, with a focus on "made in Japan. The brand will hold pop-ups at MIDTIDE Kamakura and Osaka, respectively. For details, please see below.
As many of you may know, "MIDTIDE" is a select store directed by Ryu Nakamura, a surfer, actor, and photographer with diverse talents, who continues to be active in the development of youth culture as the founder of H.L.N.A.
T-shirts ￥5,500-￥8,500+TAX
Outerwear ￥14,000-￥25,000+TAX
Pants ￥10,000-￥20,000+TAX
Items include shirts, outerwear, pants, etc. This is a rare opportunity to see, touch, and feel the full lineup of the "Turn Me On" 2017SS collection and its world view.
In addition, original novelty pin badges commemorating this pop-up will be given to the first 50 customers.
This pop-up was made possible by the fact that the two companies' identities in terms of surf culture match. The cherry blossoms in Tokyo are now in full bloom and spring has arrived. Summer will soon arrive. Please check it out.
Text_Shinri Kobayashi
TURN ME ON POPUPSHOP
Dates: April 8 (Sat) - April 16 (Sun)
Store：MIDTIDE Kamakura
Hours: 11:00-19:00 (closed on Wednesdays)
Location: VAN Bldg. 1F, 3-5-16 Zaimokuza, Kamakura, Kanagawa, Japan
Dates: Friday, April 28 - Sunday, May 7
Store：MIDTIDE Osaka
Hours: 10:00 - 21:00
Location: EXPOCITY H.L.N.A ZONE 2F, 2-1 Senri Banpaku Koen, Suita, Osaka, Japan
