As you know, saunas are booming, especially among young people. They have become a kind of relaxation in the midst of their busy daily lives.
To enjoy sauna even more, why not pick up some sauna goods? From February 11 (Fri.) to March 10 (Thu.), B:MING by BEAMS will be selling items for beginner sauna users and those who have never touched the sauna before.
Sauna Boy x B:MING by BEAMS Long T-shirt ¥5,170
Sauna Boy x B:MING by BEAMS Sauna Hat ¥6,270
Sauna Boy x B:MING by BEAMS Key chain ¥2,090
Three items were ordered separately from Sauna Boy, a brand launched in 2018 by an anonymous creative collective: a long T, a sauna hat, and a key chain.
The T-shirt dares to use an inverted logo. The design has a playful feel that becomes the correct alignment when the photo is taken through a mirror.
kontex × B:MING by BEAMS Sauna Hat ¥5,940
In addition, there are items that have been specially ordered from KONTEX, a towel manufacturer in Imabari, Ehime Prefecture.
The sauna hat is made of toweling fabric, making it easy to care for. Because it is an item that is so close to the scalp, it is nice to know that it can be washed in the washing machine without a fuss.
kontex × B:MING by BEAMS Multi Towel ¥2,090
The multi-towel, which is typical of KONTEX, is available in six different colors. It is chic to use luxurious towels not only when going to saunas and public baths, but also at home.
Why don't you start by getting sauna goods from "B:Ming by BEAMS" to get in touch with sauna culture?
