A long-established footwear store in business for over 100 years, "Risso's dolphin (Gion dolphinus)JOJO". Based in Kyoto, the company has created a new line of footwear called "JOJO" using the techniques it has cultivated in the course of earnestly continuing to make custom-made footwear.
Many people are attracted by the beautiful appearance and comfort of the shoes. The "JoJo" and "JoJo" are the first of its kind in the world.FilMelangeThe collaboration item with the "K" brand has just been announced.
Navy, White ¥27,000+TAX each
This special pair is made of New Linda cotton, which is also used for the classic pocket T-shirt "SUNNY" and other items.
The raw material is GIZA cotton, which is characterized by its beautiful luster and silky texture, and it is a cotton that is truly typical of [Phil Melange], leaving a sense of unevenness to the extent that it is just barely not too beautiful.
The white and navy fabrics are used in different ways: the white has an outer fabric on the front and a lining on the back, while the navy has a lining on both the front and back. This is a very fine art indeed.
Naito" is loved by people as "Japan's best of footwear" because of its straight-faced attitude toward manufacturing and its long history backed by this attitude. For examplethis way (direction close to the speaker or towards the speaker)you will see that the sense of beauty extends even to the words used to describe things.
Filmerange," which continues to pay attention to Japanese culture and manufacture products with sincerity, would also like to devote itself to celebrating 100 years as Japan's best cut-and-sew manufacturer. This collaboration is filled with such thoughts.
Exclusive socks will be sold at the same time, and on April 22 (Sat.), the day of the launch, Seiji Naito, the fifth generation of "Naito" will be present at the Jingumae store to guide customers to the perfect size for their feet. This will be a truly rich event, with in-line items from "JoJo" on sale, an exhibition of footwear from the original "Naito" brand, and a novelty can badge given away for drawing an illustration on the spot.
The event will be held from April 22 (Sat.) to 23 (Sun.). The fifth generation of "Naito" will be in the store only on April 22 (Sat.) at the Jingu store. This is a collaboration of two brands that speak of "Japanese craftsmanship" not as a commercial word, but in terms of attitude, history, and craftsmanship. Please take this opportunity to pay attention.
Text_Taiyo Nagashima
House Filmerange Jingumae
Address: Shuwa Gaien Residence 1F, 2-6-6 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6447-1107
Open: Weekdays 12:00 - 20:00, Weekends and holidays: 11:00 - 20:00
House Filmerange Jiyugaoka
Address: 1st floor left, Kakehi Building, 2-8-9 Jiyugaoka, Meguro-ku, Tokyo
Phone: 03-5731-0815
Open: Weekdays 11:00-19:00, Saturdays, Sundays and holidays 11:00 Kara 20:00
http://filmelange.com/