Positive, progressive, running club goods from London are cute.

Since the launch of Sporty & Rich, which smartly promotes a healthy and wellness lifestyle, a number of such brands have launched, and the London-based Progress Running Club (PROGRESS RUNNING CLUB) which was launched in London, has also been making products with a good sense of style and a sense of fun.

It is when I see these brands that I feel that running is maturing as a culture.

T-SHIRTS ¥6,380

The background story is that the members were influenced by the running culture of the 80's and 90's, and started with the goal of advocating a wellness lifestyle in the Corona Vortex.

As the name implies, the message is to "keep moving forward and keep running" and to wear the same T-shirt wherever you are in the world to run and overcome any hardship.

BAG ¥5,500

Incidentally, the body of the T-shirt is basically cotton 100%, so at this stage the proposal is only for daily wear rather than for running. It might be interesting to use a quick-drying body.