A center of Tokyo culture. The community hub DIESEL STUDIO has launched.

Under Creative Director Glen Martins, a new era of Diesel has dawned.

In this context, DIESEL STUDIO, the world's first community hub for connecting deeply with local culture, is launched. This is a project to explore and transmit Tokyo's mixed culture from both real stores and online platforms.

As the first step, a pop-up store of "DIESEL STUDIO"" opened at "Marronniergate Ginza" for a limited time.

The entrance floor on the first floor, with its intense red color and graphical logo design, is a space where you can rediscover the new world view of Diesel, and where the brand's identity is strongly expressed. The latest products and items exclusive to the pop-up store will be on display.

The B1F on the other hand, "DIESEL STUDIO" will be a space for special content transmission and brand experience. This studio, with symbolic red walls and mirrors, will feature street dance for the first phase and e-sports for the second.

From April 27 (Wed) to May 22 (Sun), dance lessons and workshops supervised by RIEHATA, a world-renowned dancer and choreographer, will be held. The event will transmit the fun of dance and fashion.

To commemorate this initiative, there will be collaborative items sold exclusively at the "DIESEL STUDIO" pop-up store. The highlight of the collection is the "Track Denim," an evolution of Diesel's masterpiece "Jog Jeans" using sustainable manufacturing methods, featuring the iconic "RIEHATA" logo.

In addition, RIEHATA will be releasing a new song inspired by this collaboration, so check it out as well.

The second theme, which will start on May 26 (Thursday), is e-sports, a sport that is enjoying great popularity around the world. In collaboration with the professional e-sports team "FENNEL," a wealth of offline content will be prepared, starting with an online exhibition match, followed by streaming events with an entry system, gaming events where you can interact with players from "FENNEL," and more.

Also on standby is the first athleisure collection "DIESEL SPORT" and "FENNEL" collaborated item, which is a special fusion of activewear inspired by low-tech sports from the late 90's to early 2000's and "FENNEL" graphics. It has become a special item.

Come and experience the "Tokyo power" created by Diesel and the pioneering creators of the culture.