From Tuesday, March 29 to Wednesday, April 13The event was held at Shibuya Parco.. and the first "YEN TOWN MARKET" pop-up. In addition to a wide range of original items, a new projectNatural High Tension.The distribution of novelties derived from theDrive Your Teenage Dreams."The venue was a great success day after day, thanks in part to the simultaneous holding of "TOYOTA FLOWER," a collaboration project between the "TOYOTA FLOWER" and Jiro Konami and Emi Shinozaki. The presence of Shoutarou, a Japanese member of the multinational dance and vocal group "NCT," was also a big topic of conversation, especially on social networking sites.
The next pop-up of "YEN TOWN MARKET" has moved to the Kansai region and is now being held at Hankyu MEN'S Osaka. This time, too, there will be a wide variety of contents.
The brands that will be represented at the event are listed above. Many lifestyle items will be available, including original apparel from "YEN TOWN MARKET," which sold out last time, new general merchandise such as money clips, and scalp care shampoo from the Beppu-based hair care brand "BEP. Don't miss the exclusive T-shirts and shirts featuring photographs of Osaka taken by Mr. Onami.
The exhibition will run until May 31 (Tue.) On May 27 (Fri.) and 28 (Sun.), as at Shibuya Parco, a 17-year-old influencer and a newcomer will be on stage.kyanMr. YEN TOWN MARKET will be in the store. Please visit the "YEN TOWN MARKET" pop-up, which will be the first in Osaka .
YEN TOWN MARKET POPUP
Dates: ~May 31 (Tuesday)
Place: Hankyu MEN'S Osaka Main Stage
Address: 7-10 Kakudacho, Kita-ku, Osaka City, Osaka Prefecture
Instagram:@yentownmarket
Official Site