NEWS

Translated By DeepL

Anitia is a unisex brand that stands for "impermanence.

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As symbolized by the phrase "Tsukihi ha Hyakudai no Keshaku ni" ("Tsukihi is the passage of time"), the sense of impermanence is deeply rooted in the Japanese psyche. The brand that continues to create products that translate this deep-seated thought into the outermost "dressing up" isANITYAIt is.

Anitya" means impermanence in Sanskrit, and means, "All beings do not continue to exist as they are, but continue to exist through repeated changes and chains. Therefore, we should keep striving to form and sustain a good chain of existence. This is a Buddhist teaching that he believes in.

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The brand used to be called "Samsara," but it was renamed when it was reborn as a unisex brand that transcended the boundaries between men's and women's wear.

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."Wism (WISM)," and "Lui's" will continue to carry it in the fall and winter.

Even without an ideological explanation, the floating size balance and the good distance from the trend are very appealing. I can feel the concept of "Opposition & Harmony( Confrontation & Harmony, Middle Way)" .

It's a little early, but look forward to the fall/winter season starting in earnest. The all-looks arethis way (direction close to the speaker or towards the speaker)Please start at

Text_Taiyo Nagashima


ANITYA
www.anitya-sd.com

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