THE NORTH FACE" proposes outdoor living and active lifestyles from various angles in addition to product development.
In April this year, the fan-participation event "THE NORTH FACE TREKKING" was re-launched,Last month, the app THE NORTH FACE EXPLORER was launchedThey are accelerating their approach from both the real and digital worlds, including a new e-commerce siteTHE NORTH FACE CAMPa new company that will be launched in the near future. He says he will use his years of knowledge in the outdoors to build the camping culture of the future.
There are two types of content that make up THE NORTH FACE CAMP.
The first one I will introduce is the store function.Online Camp StoreThe items are divided into three categories: Tent & Tarp, Gear and Apparel & Footwear. The items are divided into three categories: "Tent & Tarp," "Gear," and "Apparel & Footwear," all of which are photographed in the outdoor field. By capturing scenes of actual use, the images are embodied and the original beauty and function of the products are proposed from a different angle than existing e-commerce sites.
on the other handMagazine - a day, and a momentis a reading program that closely follows campers for 24 hours with the keyword "time". From their individual camping styles, to their beliefs and trivia that they usually don't reveal, we will explore the fascinating aspects of camping.
THE NORTH FACE CAMP" will be updated with various contents in the future. The visuals and design are superb, so please check it out.