The program started at the end of March ".BIRKENSTOCKA pop-up store for the brand "UNKNOWN". The store, which will be held at "UNKNOWN Harajuku" for about four months, will have a theme for each month, presenting the brand's beliefs and products related to them.
The theme for the third phase, which began on Wednesday, June 1, is "NATUIRE. . As the name suggests, the space has a refreshing feeling.
To express the theme, the store is decorated with greenery and trees, making it a pleasant place to be. Some items, such as the "Cross Element" outdoor sandals with a waterproof function, which are being introduced for the first time this season, can only be purchased here.
Cross Element Sandal ¥22,000
Don't miss out on various campaigns as well as shopping .
There is a "GIFTWITHPURCHASE" with a different gift for each theme, a mini giveaway that can be won on the spot by simply following us on Instagram and posting with #birkenstockpopupjp, and as part of our loyalty program, a "My BIRKENSTOCK" registered users can participate in a stamp rally.
Incidentally, "MyBIRKENSTOCK" registered users can participate in the stamp rally, and depending on the number of stamps, they can win an original gift, a trip to Kyoto to stay at "ACE HOTEL", glamping, and more. . So you can spend a comfortable holiday wearing the items.
With the rainy season finally upon us, many people may be too lazy to even go out in the city, but we hope that you will take the time to visit Birkenstock to refresh yourself in one of their special spaces.
BIRKENSTOCK SPRING&SUMMER POP-UP SHOP
Period: March 24 (Thursday) - July 30 (Saturday)
Venue: UNKNOWN HARAJUKU
Address: 6-5-10 Jingumae, Shibuya-ku
Hours: 12:00 - 20:00 (open daily during the exhibition period)
Pop-up store official website
Contact: Birkenstock Japan Customer Service
Phone: 0476-50-2626