Hybrid of 70's authenticity and modernity . Sneaking into the adidas "INIKI" unveiling event! | news

adidas Originals" has many Hall of Fame sneakers, including the Stan Smith and Superstar.

. On the other hand, the brand has continued to update its technology with the times, with the rise of performance models such as the NMD, EQT, and Ultra Boost, and has remained steadfast in its pursuit of innovation.

A new variation of the hybrid model "INIKI," which was created by condensing both aspects of "adidas" into one, is now available.

Prior to the launch, the event was held on the evening of April 19 at Harajuku'sadidas Originals Flagship Store TokyoAn exclusive unveiling event was held in . Below is the event report.

As soon as we arrived at the venue, the new "INIKI RUNNER" model appeared before us for the first time. The nostalgic design is constructed with stretch mesh and suede overlay panels.

INIKI RUNNER BB2098 ¥17,000+TAX

The design, which crosses an upper inspired by the classic style of 70's running shoes with a sole that incorporates BOOST™ technology, was a hit with all involved.

Surrounding the "INIKI" was the NES mini, featuring Pac-Man, a game that many visitors stopped to play for its humor and nostalgia.

The wallpaper is decorated with invaders , and the image movie symbolizes the streets of London. Elements of 70's culture are sprinkled everywhere.

In addition, there is a "crane game" in the back of the venue where you can get a special gift. The game will be available at the adidas Originals Flagship Store Tokyo until May 7 (Sun.) and can be played with purchases of 12,000 yen or more, bringing a 70s arcade experience to the store.

Then came the main act, Yuma Abe of never young beach.

He is the front man of a band whose musical roots include the familiar 70's group "Happiendo" and folk singer Wataru Takada. He sang popular numbers "At a Coffee Shop I Don't Go to Very Often" and "Bright Future," as well as several songs, including a cover song, that he played and sang.

Mr. Abe is wearing a new model of the newly released "INIKI" series in a striking vintage-like blue color, and during the interview he said, "The shoes are just so light! It's like Mario's Star Time. I hope never young beach will take a leap forward with the same lightness as these shoes.

The sound, which is nostalgic but with a distinctly modern element that appeals to today's kids, resonates with INIKI's philosophy of reinterpreting authentic designs from the 1970s with a modern interpretation.

Using historical archives as a design source, we present contemporary values. These are products that could only be created by the adidas brand, which possesses both an unparalleled archive and cutting-edge technology.