NEWS

Translated By DeepL

That work, that combination, and FamilyMart. Line socks and Imabari towels are now dyed in the world of "Stranger Things: The Unknown World 4".

Suddenly it rains and your socks get soaked, or your clothes unexpectedly get dirty, no matter how careful you are.

Convenience stores are the place to run to in such situations, and among them, theFamily Mart (company)." goods are head and shoulders above the rest.

As HOUYHNHNM's readers may know, we are working on <FACETASMMr. Hiromichi Ochiai is the designer of the "Convenience Wear" brand. The brand name is "Convenience Wear. It is inexpensive but of high quality, and its designs are easily accepted by a wide range of people, from the young to the elderly.

Famima's "Convenience Wear" has now commissioned a collaboration with the Netflix series "Stranger Things: The Unknown World 4". Please see below for more information.

Line Socks (Stranger Things White) ¥429

Line Socks (Stranger Things Black) ¥429

Imabari Towel Handkerchief (Stranger Things) ¥539

The items are "Line Socks" and "Imabari Towel Handkerchief". The design is dark and retro-pop inspired by the world view.

The "Line Socks" express the world view of the work through the width of the lines and the sequence of colors. In addition, the "Stranger Things" and "Convenience Wear" W-name logos are added for a special touch. It may be worn with shorts and other items to accentuate your summer styling.

Like the line socks, the Imabari Towel Handkerchief also expresses the world view with a pattern. These handkerchiefs also come with an original tag for a special touch. Although multicolored, the handkerchiefs have a sense of mystery and calmness, and seem to be easy to use for people of all ages.

The following is a comment from designer Mr. Ochiai on the occasion of the collaboration .

A collaboration of "Line Socks" and "Imabari Towel Handkerchief" inspired by "Stranger Things: The Unknown World 4" on Netflix will be available.
I have been a fan of Stranger Things around the world since it began distribution in 2016, and when I heard the news that Season 4 will begin distribution in May of last month, the first season in 3 years, I immediately made an offer to collaborate with the show. I was honored to be offered the opportunity to collaborate with them.
We hope you will enjoy this slightly darker collaboration item between the world-famous Stranger Things and Convenience Wear along with the artwork.

Collaborations between apparel brands and this work are usually difficult to reach because you have to wait in line to buy them or they are expensive. On the other hand, the collaboration with "Convenience Wear" is easily accessible to everyone, and the quality is assured.

On July 12 (Tuesday), the release date, please pick up the collaboration while you go out to buy an iced coffee or something.

INFORMATION

Convenienceware x Netflix Series "Stranger Things: The Unknown World 4" W

Release date: Tuesday, July 12
Sales area: Nationwide

line socks
Price: ¥429
Materials: cotton, polyester, others
Color: Stranger Things White , Stranger Things Black
Size: 22-25cm/25-28cm

Imabari Towel Handkerchief
Price: ¥539
Material: cotton 100%
Color: Stranger Things

The images are for illustrative purposes only.
. Some stores may not carry the product.
*All products are available in limited quantities.

【 Campaign]
Receive a free voucher for eligible Convenience Wear products with the purchase of a qualifying POSA card! Purchase a 5,000 yen Netflix Prepaid Gift Card and a free voucher for eligible Convenience Wear products will be printed on your receipt.

First
Period: July 5 (Tuesday) - July 11 (Monday)
Exchange period: July 19 (Tue) - August 1 (Mon)
Exchange goods: Imabari Towel Handkerchief Stranger Things

Second
Implementation period: July 12 (Tuesday) - July 18 (Monday)
Exchange period: July 19 (Tue) - August 1 (Mon)
Items to be exchanged: Line Socks Stranger Things White , Line Socks Stranger Things Black

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