The theme is "RYDE ROMANCE. The brand's ballad, shrouded in a veil of mystery, will finally hold its first pop-up.

It's a localized topic of conversation.VALLADHave you ever heard of the brand "The Renaissance"?

The designer is not revealed, and releases are irregular. The brand is shrouded in a veil of mystery, with little information other than the visuals uploaded on Instagram, but it attracts attention locally, and merchandising continues to sell out immediately upon release.

The first physical pop-up store from "Ballad" will be located along Meiji-dori in Shibuya.PULP. received the not-to-be-missed news that the event will be held at the

The theme of the pop-up is "RYDE ROMANCE. RYDE ROMANCE" is the name of a friendshipCarServiceThe brand's first release of T-shirts and beach towels, which are perfect for the coming season, are just a few of the must-have items in the richly varied lineup, including a collaboration T-shirt with "T-shirt", a cap that is becoming a brand staple, and a T-shirt that will be released for the first time.

VALLAD×CARSERVICE RYDE ROMANCE TEE ¥8,250

VALLAD MESH CAP ¥7,480

VALLAD RINGER TEE ¥6,600

VALLAD BEACH TOWEL ¥9,680

In addition, on July 15 (Fri.) and 16 (Sat.), for two days only, "Studio 33 (STUDIO33)Embroidery workshops are also held at the "Embroidery Shop" where you can choose from three different designs and have them embroidered on the spot on the item you purchased, creating a one-and-only item that is uniquely yours.

The visuals that will be unveiled in conjunction with the pop-up will only raise expectations.

Come to the brand's first pop-up and enjoy the world of "Ballad," which has been shrouded in mystery, and feel it for yourself.