The new collection of "Boogie - Ugi Works", a brand that has been attracting attention, has been launched. A pop-up is now being held at Nagoya Parco!

Boogie-Woogie Works" is an up-and-coming brand with a directly managed store in Enoshima.

They have also garnered attention for their collaborations with such well-known brands as " AndYou " and " 10box " and have just released their summer 2010 collection.

This season's lineup includes tech pants that zip at the knees and can be turned into shorts, and double gauze check shirts with D-cans on the sleeves, so that fashion can be enjoyed even in dizzying weather changes.

Other items such as logo T-shirts and caps are also available.

Gingham Gaze Shirts ¥22,000

BGWG Logo S/SL Tee ¥8,250 each

Stich S/SL Tee ¥7,150 each

Mulch Tech Pants ¥25,300 each

Stich Shorts ¥9,900 each

BGWG OLD CAP ¥9,900 each

Such new collections are held at Nagoya Parco brand
. being unveiled at its first solo pop-up. Also available during this event are the pop-up's limited-edition Multitech pants in olive color.

I believe this is the "character" of this brand, which brings comfort and a boogie-woogie feeling to the harsh heat of the day.