A pop-up by up-and-coming London-based brands Omar Afridi and O.U.A.T. will be held at Shibuya Parco.

An up-and-coming brand that will make even the most discerning clothes lover groan,Omar Afridi.Are you familiar with the

Launched in the form of a rebranding from its predecessor brand from the 2019 Fall/Winter season, the brand is helmed by a Japanese duo of designers based in London. "Primitive Mode" (Primitive = primitive, Mode = trendy) is the core concept of the brand, which offers contemporary wear that is imbued with craftsmanship.

Omar Afridi, who has long been a friend of the select storeOUAT.and will hold their first joint pop-up "EXHIBITION X" at "Shibuya Parco".

Omar Afridi" will offer items from the archives of the past few seasons that were immediately sold out, as well as specially reissued flat-seam leather items in limited quantities and tweed Balmacan coats. O.U.A.T." on the other hand, in addition to the original "006 Collection," will pre-sell several items from the "007 Collection," which is scheduled to launch this fall. Rare vintage wear will also be available at the same time.

There are other attractions as well. During the exhibition, the five-member design collectiveMULTISTANDARD.artwork will also be on display and for sale. CHOPPING", one of their most famous works, will be available in black color as a limited edition.

EXHIBITION X," which brings together highly sensitive products, will start on Saturday, July 30. On the first day of the event, Girlfinum will be hosting an event at Shibuya Parco.Morning Party."will also be held, so please check it out as well.