NEWS

Translated By DeepL

Ruler's latest collection embodies the "real street.

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COLLEGE CHAMPION TEE ¥6,000+TAX

<Drama by a leading figure in the Tokyo street sceneRULER〉. It is known for its iconic logo and masculine, straightforward design, which you are likely to see among the many graffiti and stickers.

They are also known for their strong ties to international graffiti writers, photographers, and film creators, with a backbone in a wide range of music culture, including hardcore, hip-hop, and punk. Such an enigmatic and heavyweight crew of the street world has developed a new collection for 2017. The collection features unique homage designs that only a street brand that lives locally can create, as well as some of the apparel items featuring the brand's iconic large logo.

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DD ATHLETIC SHORTS ¥12,000+TAX

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LABEL TEE ¥5,600+TAX

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PULLOVER SHIRTS ¥19,000+TAX

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LOCO TOUCAN WASHED CAP ¥5,500+TAX

The items are available at Ruler stores and online. Why not choose clothing made by real people who know the essence of Japanese street fashion? This summer, we want to wear something a little different from the usual, something austere.

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RULER
Phone: 03-6315-6330
www.ruler.jp
instagram.com/rulerofficial

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