A fashion brand with a modern yet classical atmosphere, based on board culture and beat culture, with military and work elements and details added.SURREAL〉.
The fast-changing trends of the world may be reflected in the way people dress. This brand was born with the identity of "Never faded design (," which goes against the trend, and its product members have been influenced by subcultures such as surfing, skating, and snowboarding as their lifestyle and beat literature. The brand's product members are influenced by subcultures such as surf, skate, and snowboarding as their lifestyle and beat literature as the essence of their work.
The brand has been slowly gaining support from local surfers, skaters, and snowboarders across the country for its well-reasoned product-making.
The 17SS collection is based on the theme of "Southern Rock," a rock style that emerged in the 60's and 70's, and uses summer corduroy fabrics and heavy-weapon fabrics.
The lineup of military shirts, checked shirts, and washed, pigmented, and damaged shirts, all inspired by the earthy man of the South, are finished with an austere tone that dares to combine the bright colors of spring and summer with dull tones. The cozy mood and somewhat rugged look are reminiscent of Jack Kerouac's "On the Road.
The head store is located in Gyotoku, Chiba, and a pop-up store is being held at a special space on the 5th floor of Hankyu Men's Osaka in Umeda, Osaka from March 3 to June 30 (Friday).
Please visit the store and feel the products and the roots behind them.
Text_Taiyo Nagashima
Hankyu Pop-up Store
Venue: Hankyu Men's Osaka, 5th floor special space
Address: 7-10, Kakudacho, Kita-ku, Osaka City, Osaka Prefecture
www.hankyu-dept.co.jp/mens/blog/01/00520730/?catCode=501001&subCode=502001
MIND
Address: #106, 4-1-16 Gyotoku Ekimae, Ichikawa, Chiba, Japan
Phone: 047-311-4921
mind2011.jp
SURREAL
srrl.jp/
