For those who love vintage clothing and American casual wear, <PENFIELDis a familiar brand. It has always gained stable popularity for its warm outdoor items.
This year, Penfield is renewing its line and releasing two new lines, "HeritageLine" and "WhiteLine.
LOWERCASE, a creative agency headed by Yoshikage Kajiwara, was in charge of the rebranding, and the brand's main visual, created by photographer P.M. Ken, expresses the brand's worldview that connects the great outdoors with the city in an innovative way.
ALPINE SACK ￥29,000+TAX
SQUARE BOX SACK ¥26,000+TAX
2WAY HIPSACK ¥18,000+TAX
A variety of products updated with practicality and functionality to fit modern life. The three models up to this point are items from the "HERITAGE LINE," and the following are all items from the "WHITE LINE.
SIDE PACK ACK ¥23,000+TAX
3WAY BAG ¥18,000+TAX
FLAP SHOULDER ¥18,000+TAX
POCKETABLE SACK ¥10,000+TAX
DAY PACK ¥15,000+TAX
3WAY BRIEFCASE ¥26,000+TAX
SACOSH ¥6,000+TAX
In its debut season, the official e-commerce site and the "JOURNALSTANDARDThe brand is now available in Japan. Pop-up stores will be held at the Omotesando store and four other stores nationwide.
The retro, dusty charm that evokes the brand's history and the cute bear icon remain intact, but the new "Penfield" has been reborn and is now the center of attention.
Text_Taiyo Nagashima
JOURNALSTANDARDPOP-UPSHOP
Venue: Omotesando, Shinsaibashi, Nagoya, Kobe
Dates: Friday, April 28 - Sunday, May 14
*Some products will be sold at all JOURNALSTANDARD stores
journal-standard.com
