A base for sending out information about the World Cup. A pop-up store featuring soccer goods is currently being held at Isetan Shinjuku Men's Building!

The FIFA World Cup Qatar 2022, a once-every-four-years soccer festival, is about to begin. Whether you go to a sports bar or stay at home to watch the games, there are many ways to enjoy the event, but if you go to the trouble, you will want to wear the uniforms and other cheering merchandise.

In this context, a pop-up focusing on the World Cup is being held at Isetan Shinjuku Men's Building, 1st floor, The Stage, with the cooperation of "adidas". The lineup includes a variety of soccer goods that you will want to pick up before the opening of the World Cup.

Germany DNA windbreaker ¥9,350, Beckenbauer track pants ¥9,350 , Germany beanie ¥3,300

Belgium national team 2022 away uniform ¥12,100

Argentina 2022 Home Uniform ¥12,100, Argentina Away Uniform ¥12,100, Argentina Scarf ¥3,300, GAZELLE GX9882 ¥12,100

Spain 2022 home uniform ¥12,100, Beckenbauer track pants ¥9,350, Spain winter cap ¥3,630, Ultraboost 2022 HQ0965 ¥25,300

FB NATIONS HOODIE ¥10,450 , Beckenbauer track pants ¥9,350 , SUPERSTAR GX9877 ¥14,300

The pop-up features game jerseys from Germany, Spain, Argentina, and other countries for which adidas is the uniform supplier, as well as items from adidas Originals inspired by the uniform colors of the World Cup participating countries.

A variety of items that can be used in town, such as sweatshirts, track pants, knit hats, and scarves, can be added to everyday outfits, just like the look, to complete a seasonal football style.

The World Cup has been held in the summer, but this year, for the first time in history, it will be held in November. Therefore, we have selected cheering goods that are perfect for this season.

Japan national soccer team home replica uniform ¥11,000

Japan national soccer team scarf ¥3,300

Of course, you must check out the goods of our national team. In addition to the new uniforms based on the concept of "ORIGAMI," about 20 types of goods such as blousons and scarves will be available. . Among them, you should pay attention to the winter items, which will be launched for the first time.

adidas is the official supplier of the Japan National Team

Japan National Soccer Team Special Collection (with jersey numbers) ¥17,600 , Japan National Soccer Team Special Collection Track Jacket ¥9,350

In addition, there is a special collection for the Japanese representatives, with Kenzo's artistic designer NIGO as the designer. Inspired by Japanese culture, such as cherry blossoms and the wagashi (Japanese confectionery) sakura mochi, the coloring is a harmonious blend of pink and green. If you are a natural aficionado who hates to be different from others, why not choose this special jersey?

The pop-up space, which is called a "World Cup information center," is decorated to resemble the kiosks that dot the streets around stadiums in other countries.

The special event, which will further heighten the anticipation for the World Cup, will run through Tuesday, November 22.