DESCENTE ALLTERRAIN and DESCENTE PAUSE. DESCENTE BLANC, a new business model of DESCENTE, which has a reputation for manufacturing products that are not influenced by trends, with sports at its core and daring not to think of a specific age group, specific scene, or area, has teamed up with a select store to create an experimental pop-up store called "LABORATORY" DESCENTE BLANC" for a limited time. . The location is "MARK IS Minato Mirai," which is scheduled to open as the largest commercial facility in the Minato Mirai district of Yokohama City.
The pop-up store will be held several times. The first pop-up shop will be a collaboration with EN ROUTE, which proposes a new sense of values for urban living, "enjoying fashion and sports in the same sense". The store is a new attempt to create a single store using the products and fixtures of both brands.
On the 20th, a running workshop "SUNSET RUNNING YOKOHAMA" will be held together with "EN ROUTE" as a pop-up store exclusive event. Coach Yunosuke Handa, a practitioner of "natural running" and a theoretical runner active in trail and road events, will be invited to the event. Also on the day of the event, Descente will be holding a "SUNSET RUNNING YOKOHAMA" event.INOV8They will also try on a pair of running shoes and have a "body balance experience" to check their body's distortion. In addition, participants will receive an original bandana as a gift.
After the pop-up, "DESCENTE BLANC Minato Mirai" will open at the same location. Please come and visit.
Text_Jun Nakada
"LABORATORY "DESCENTE BLANC with EN ROUTE
Period: May 16 (Tuesday) - June 4 (Sunday)
Address: MARK IS Minatomirai 1F, 3-5-1 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture
Phone: 045-264-8900
Hours: Mon-Thu 10:00-20:00, Fri-Sun, national holidays and days before holidays 10:00-21:00 (irregular holidays)
Running workshop "SUNSET RUNNING YOKOHAMA
Date: Saturday, May 20, 2017
16:30-18:30 (Registration starts at 16:00)
Place: "LAVORATORY" DESCENTE BLANC (MARK IS Minato Mirai 1F)
Capacity: 15 persons
Fee: ¥500 (sports disability insurance fee, drinks included)
Customer Service Center, Descente Japan K.K.: 0120-46-0310
www.descente.co.jp
Reservations: DESCENTE BLANC Daikanyama (03-6416-5989)
