NEWS | TIE UP

Translated By DeepL

The place to go for fashionable clothing pointers. Welcome spring with the new Loveless.

Which item of clothing do you decide to wear for the day?

Some will choose from outerwear based on the temperature outside, while others will style their entire body from their favorite pair. Of course, there are also sensible people who decide to Don't Think...Feel.

In any case, what can be said is that whatever the item is, the first thing you pick up is the beginning of your outfits and must be the axis of your OOTD. . Introduced here is the original "Loveless" line, which serves as the star outfit for your daily coordination. From the 2023SS collection, which is just about to arrive, we have picked out some simple yet twisted wear for you.

Blouson ¥49,500 , Shirt ¥28,600

The MA-1 can be worn in a moderately oversized silhouette , and the long sleeve shirt has a beautiful drape. Rose embroidery in the same color as the body and studded decorations scattered throughout provide just the right accent.

¥24,200 for both Shirt and Knit

The ombre check pattern created with an original pattern is just right for today's mood in both color scheme and design. This vintage-like piece has a fresh look with just a hint of a vintage feel.

¥28,600 for both Cardigan and Shirt

The bold lace design on the front is a must-see. The fabric has an outstanding presence, with a floral and paisley motif, and has a stylish look that you won't find anywhere else.

Cardigan ¥22,000

One of the best parts of spring is that you can't resist colorful and patterned items. This eye-catching geometric-patterned cardigan is an instant hit, giving you a glamorous impression just by wearing it.

Parka ¥28,600

Zip-up parka with hood, sleeves, and pockets made of summer tweed. The oversized, roomy fit makes it comfortable and easy to wear. It is an all-rounder that can be used not only for going out, but also for loungewear.

The new "Lovelace" collection is sure to get your wardrobe ready for spring. The new items from "Loveless" will be on display at the end of this month, so please look forward to them as well.

Photo_Kazumasa Takeuchi (Ye)
Text_Shunta Suzuki

INFORMATION

LOVELESS AOYAMA

Address: 3-16-1 Minami-Aoyama, Minato-ku, Tokyo
Phone: 03-3401-2301
Hours: Monday-Saturday 11:00-20:00, Sunday 11:00-19:00 (irregular holidays)
WEB site
Instagram:@loveless___official

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