The British fashion brand landed in Japan last year and has a concept store on Cat Street.All Saints (ALLSAINTS)The company's brand philosophy and business marketing are the key factors behind the steady rise in its name recognition. One of the factors behind the brand's steady rise in popularity is the brand philosophy and business marketing that permeates every aspect of the company's operations. The fact that All Saints creates everything within its reach, from store design to store architecture and in-store music, is rare for a brand that operates worldwide, and reflects All Saints' pride in every detail of its stores.
For its latest global creative campaign, All Saints chose Mexico City, the capital of Mexico, as the setting. A short film titled "I ♥ México City" was created to highlight the local people and Mexican spirit.
The global creative campaign has been conducted in Venice Beach, New York, London, Paris, and Tokyo. Scarlett, one of the cast members, explains why they chose Mexico City as their next city. (excerpts below)
One summer when I came back to Mexico City to see friends and family, I was shocked. I realized that this was the modern-day version of downtown Manhattan in the 70s and 80s, the legendary scene that everyone now worships. The cost of living is low, there are places to work and live, and there are real communities all over the city. It's chaotic, edgy, and has spirit. You won't find anything like it anywhere else in the world."
"I ♥ México City" campaign items are also available and will be on sale at stores and e-commerce sites in Japan.Campaign Siteto see more details. If you are impressed by the movie's local energy and the sharp creativity of "All Saints," check out the items at your local store.
Text_HOUYHNHNM
ALLSAINTS
Phone: 03-5766-3011
allsaints.com
