NEWS

Translated By DeepL

The brand by members of the LA-based HIP HOP collective, which announced its hiatus last year, held its first pop-up in Japan!

A HIP HOP collective from LA that announced a hiatus last year at the height of its popularity.BROCKHAMPTON. With the album "TM" and the live performance at "Coachella 2022" as a legacy, they are now on their own separate paths.

One of the 14 members of the group, Nick Lenzini, who was also in charge of merchandising for the group, created the street brand <HOLIDAY. will hold its first pop-up in Japan starting this weekend.

Located between Shibuya and Harajuku, it is a select store calledPULP." The capsule collection prepared for this event includes a variety of items that reflect the style of today's American youth, such as cut-and-sewns with iconic college-style logos and graphics reminiscent of the brand's 90s roots, as well as caps with NY and LA logos on the front.

T-shirt SIZE:S-XL ¥7,480

T-shirt SIZE:S-XL ¥7,480

T-shirt SIZE:S-XL ¥7,480

Sweatshirt Parka SIZE:S-XL ¥31,900

Sweat pants SIZE:S-XL ¥24,200

Cap SIZE:FREE ¥7,920

The graphic design by LA-based Nick Lenzini has a unique atmosphere with a playful and message in a somewhat lurid and chill mood.

The special visuals shot for the pop-up were created by the Tokyo-based collective, which includes apparel directors, filmmakers and DJs, and is based in Tokyo, Japan.YouthQuakeand is a member of his own brand, <CarServiceHe also works withKei Hashimotois in charge of direction and styling.

The visuals were shot in Tokyo, and you can feel the freshness of the mood of both Nick Lenzini and Kei Hashimoto, who, although from different countries, are of the same age and share a common language of expression based on the backbone of their favorite culture.

A launch party will be held on Friday, April 28, which will be attended by Nick Lenzini. It is said that there may or may not be a secret guest, so please enjoy yourself while experiencing the world of "Holiday" for the first time.

INFORMATION

holiday POP UP at PULP

Venue: PULP
Address: 6-19-20 Jingumae, Shibuya-ku, Tokyo
Period: April 28, 2023 ( Gold ) ~
Time: 11:30 - 20:00 (weekdays), 11:00 - 20:00 (weekends and holidays) *Launch party 18:00 - 21:00, Entrance free & free drinks
Instagram:Official Site

TOP > NEWS