The design office "nendo" designed the packaging for the new carbonated beverage RAIZIN. The drawings for the packaging were based on a taste chart from a tasting.
The concept is simply "Be Smart. Be Creative. The idea is to provide a device for smart and creative business people to change their mood during and after work.
The bar offers a total of six original cocktails made with two types of rye gin, DRY and MILD, until June 8 (Thursday).
The two RAIZIN flavors now on sale are RAIZIN DRY, with its ginger and spices, and RAIZIN MILD, a flavorful and refreshing combination of eight different plant aromas. This limited-time-only bar combines these with avocado, apple, herbs, and water melon liqueur to create a lineup of drinks perfect for the current season. There are also non-alcoholic drinks with sweet and sour tropical fruits and berries.
The bar, which reproduces Raijin's "Be Smart. Be Creative." theme, has a simple yet modern atmosphere and is the perfect place to stop by for a quick drink. All drinks are available for 100 yen for the first drink (500 yen for the second drink and thereafter).
The opening event featured a talk show by novelist Ira Ishida and beatbox coordinator ZU-nA.
The talk show started with a toast by the two guests, with Mr. Ishida choosing the non-alcoholic cocktail "Raijin Tropical" based on Raijin DRY and Mr. ZU-nA choosing "Raijin Summer Salty" based on Raijin MILD.
Mr. Ishida, dressed in a smart blue suit, was asked what he thought of the cocktail and replied, "It's exotic and summery. This non-alcoholic cocktail is perfect for when I meet women early in the evening. Also, the DRY is sharp and easy to drink. He commented in his typical way. ZU-nA, who showed up with a rhythmical beat that overwhelmed the entire venue, said, "The watermelon liqueur is perfect for the coming season. I'm sure I'll be drinking it with gusto.
The talk show revolved around the theme "What is the "switch" between on and off? The theme of the talk show was "What is the "switch" between on and off?
In response to a question about how he "switches" his mood at work and in his private life, given the changing work styles in the world, Mr. Ishida replied, "I shake my emotions and move my body to switch my mind. Mr. Ishida answered, "To change my mind, I shake my emotions and move my body," and Mr. ZU-nA answered, "I go to the gym. I go to the gym.
As the conversation unfolded further, the participants agreed that "But, after all, work means using your head, so consuming something sweet is quite effective.
When asked how he drives himself in his work, ZU-nA commented, "I am of the school that decides on a detailed daily cycle and acts accordingly.
Mr. Ishida said, "I will switch what I do depending on my mood. It's like karaoke. I don't force myself to do things, I just go along with my mood. I don't have a routine.
To the businesspersons who will be picking up Raijin, Mr. ZU-nA said, "I want you to not be small. It is inevitable that you will be at work most of the week. That's why I hope you enjoy the rest of the week as much as possible! Mr. Ishida added. Mr. Ishida sent his words, "I hope that when children see us, they will think, 'Adults look like they are having fun.
The talk by the two, who create free expression from scratch, seemed to carry the message that every businessperson's work style should be creative.
Raijin, with its refreshing and deep flavors, is likely to be our "switch". Why don't you first enjoy its flavor at this limited-time-only bar? It is also a great place to stop by on your way to a date.
Photo_Iori Matsudaira
Text_Viola Kimura
Edit_Taiyo Nagashima
#RAIZIN BAR
Dates: ~June 8, ( Thu )
Venue: BAKERY CAFÉ 426 Omotesando
Address: Harajuku Piazza Building 1F/2F, 4-26-18 Jingumae, Shibuya-ku, Tokyo
