A brand with a strong focus on the color white is Maison Margiela.
Since the birth of the brand in 1988, we have used various nuances of white to express ourselves. This has extended not only to clothing design, but also to the store, atelier, and staff uniforms, and has become a factor in shaping the brand's worldview.
Signature White," a capsule collection focusing once again on such colors, is now available.

Shirt ¥169,400 , Pants ¥126,500 , Sneakers ¥64,900
Jacket ¥273,900 , Pants ¥146,300
Jacket ¥179,300 , Skirt ¥146,300 , "Tavi" boots ¥178,200
Jacket ¥185,900 , Shorts ¥97,900 , Sneakers ¥64,900
Jacket ¥179,300 , Skirt ¥141,900 , Shoes ¥156,200
Long jacket ¥385,000 , Shirt ¥169,400 , Pants ¥126,500 , Sneakers ¥64,900
The lineup includes jackets, coats, shirts, and other genderless garments. Some of the items include those that have appeared in the past in the "Co-Ed" collection, which incorporates haute couture techniques, and the "Icons" collection, which features classic pieces.
In addition, the focus is on "bien-quete," a technique that has become a symbol of "Maison Margiela. This is a type of design in which clothes, accessories, and objects are painted with white dye, and was first introduced in the 1989 Spring/Summer Women's Collection.
This time, this technique is used for "Tavi" boots and denim jackets.
Signature White" is a collection in which "Maison Margiela" reexamines the meaning of "white" and pursues the possibilities of this color. As the brand claims that this is a one-time-only capsule collection, it may have been a necessary creation to reconsider the brand's roots.
. is now available at Maison Margiela's retail stores and online. This should be a great opportunity to get in touch with the essence of this rare brand.