The purple coloring adds a splash of color to the foot. . And the foam strips running along the sides of the upper. The "VELOPHASIS OVERDYED PLEASURES," a collaboration between PUMA and California-based street brand PLEASURES, will be released on Saturday, June 24.
VELOPHASIS OVERDYED PLEASURES ¥22,000
Based on the new "VELOPHASIS" model that debuted in January of this year, this model retains the voluminous silhouette inspired by the running shoes of the 2000s, but infused with visual elements of music and Y2K culture typical of "Pleasures". The silhouette is still the same, but with visual elements of music culture and Y2K culture.
The purple applied to the entire surface of the shoe, from the laces to the sole, has an atmosphere as if it has been customized through an overdyed process. Translucent parts are placed on the upper and the sole is colored in a unique way, creating a one-tone yet three-dimensional design.
Despite the edgy coloring, this model is based on a run shoe, so it is very light and comfortable to walk in. Try this pair that combines PUMA's performance with Pleasures' aesthetics.
PUMA x PLEASURES
Release date: Saturday, June 24
Stores handled:
PUMA STORE Harajuku Cat Street
PUMA STORE Osaka
Puma Official Online Store
PUMA APP
Some other stores