With skating set to be an official event of the 2020 Olympics, the board scene is attracting more and more attention not only in terms of culture, but also in terms of sports. At this juncture, the question of how to nurture the next generation is becoming more and more important.
In this context, Ryu Nakamura led the "H.L.N.A.The "K" team is involved in a project that aims to further revitalize board sports for the next generation, and to introduce a new world view and style by crossovering board sports (surfing, skating, snowboarding, etc.) with culture (fashion, music, art, etc.).
H.L.N.A. will open its first store in Shonan on Saturday, June 10.
The store is the embodiment of the "H.L.N.A." ideal, which is to offer a wide range of apparel and gear in various genres, covering both entry-level and core-level customers in a single store. The store aims to be a place where people can enjoy the original characteristics of board sports in a natural setting suited to each region, and to pass on to others the culture that is created through harmony.
Through this place, we can see that they are conscious of conveying the origin of board sports, which is to take advantage of the surrounding environment to play.
In conjunction with the opening, we have decided to release collaborative items.
THE HARD MAN For H.L.N.A ¥4,700+TAX
The first partner is linked to surf culture, from urban surfers to real surfers.THE HARD MANA brand that is up-and-coming. It is an up-and-coming domestic brand based in Nagoya, Aichi Prefecture. This is a special order of the brand's popular inline logo T-shirts in fluorescent colors.
ROUGH AND RUGGED × MAGICNUMBER T-shirt 7,000＋TAX
ROUGH AND RUGGED × MAGICNUMBER T-shirt 7,000＋TAX
ROUGH AND RUGGED × MAGICNUMBER T-shirt 7,000＋TAX
ROUGH AND RUGGED × MAGICNUMBER T-shirt 6,000＋TAX
ROUGH AND RUGGED × MAGICNUMBER T-shirt 6,000＋TAX
ROUGH AND RUGGED × MAGICNUMBER CAP ¥7,000+TAX
Next, a mix of surf culture, motorcycle culture, and military culture!ROUGH AND RUGGEDand Ryu Nakamura.MAGIC NUMBERT-shirts and caps by "enoshi" are exclusive to this store. This collection is newly written by the designer, "enoshi".
In board sports, no matter how strong the sporting aspect of the sport becomes, what style and fashion you choose will always be an important factor. In other words, it is important to know the context and what brands to choose.
In this respect, this store, which covers everyone from entry-level to core customers, is a place where anyone can feel free to ask for advice. Please visit the shop to get a feel for its world view.
Text_Shinri Kobayashi
H.L.N.A.
Open: Saturday, June 10
Address: 3F xebio, Terrace Mall Shonan, 1-3-1 Tsujido Kamidai, Fujisawa-shi, Kanagawa
Open: 10:00 - 21:00
Phone: 0466-38-6120
http://hlna.jp/shop/index.html
