Whether you are at your best or not, this convenience wear is for you. The item in collaboration with Fuji Rock will be on sale.

We are in the midst of a three-day weekend, and many of us are getting our summer voltage up, but we have received news that will encourage that surge.

One of Japan's largest rock festival events, "FUJI ROCK FESTIVAL'23and the original brand "FamilyMart" developed by "FamilyMart".convenience wear. has teamed up to release a collaborative item. We can't help but say that we have finally come this far.

Convenience Wear" was jointly developed by fashion designer Hiromichi Ochiai and "FamilyMart". The products are simple, but of reliable quality and thoughtful design, and it is hard to believe that they can be easily purchased at convenience stores.

The brand has been collaborating with popular entertainment productions and baseball teams, and is now ready to take the plunge at Fuji Rock.

Water repellent parka ¥4,389
Color: Fuji Rock '23 beige
Size: M , L

Line socks ¥500
Color: Fuji Rock '23 White, Fuji Rock '23 Black
Size: 22-25 cm, 25-28 cm

Imabari Scarf Towel ¥1,500
Color: Fuji Rock '23 White

As an official supporter, we will release three types of collaborative products. The products are linked to the poster colors of this year's "FUJI ROCK FESTIVAL '23" (green, blue, and orange), and are useful not only for outdoor events, but also for everyday use after Fuji Rock.

And inside the venue, the first "Convenience Wear" pop-up store will be set up to sell clothing, including the collaboration products. Whether you need to freshen up because you've worked up too much sweat, spilled some food while having fun, or just want to get dressed up to Fuji Rock specifications, the store will serve as a place where all your wishes can be fulfilled. If you are at the venue, please stop by.

By the way, if you can't make it to the event, don't worry. The collaboration items will be available at FamilyMart stores near you, so you can buy them and feel like you are participating in the Fuji Rock event.