A new anime-focused label, Geeks Rule, is launched! The first volume is Neon Genesis Evangelion and Moment, Heart, Overlap.

Anime T-shirts have been attracting attention as the next T-shirt motif after music and movies, and while various factors such as the fact that US rappers are wearing these T-shirts and the high prices in the vintage clothing market have contributed to their popularity, it is also a fact that if you make a mistake, you could slip down the wrong path. It is also an item with a high hurdle, requiring more than necessary a good sense and selection of print motifs, such as what kind of cartoon and what kind of design.

I challenge this strongman head-on.GEEKS RULEIt is. This new project is based on Japanese cult culture as represented by anime, and the first release to be commemorated is a collaboration with "Neon Genesis Evangelion," which has a cult following around the world.

With the cooperation of "RIESATOPARIS," a specialist in spot color separation (special color separation) known to those in the know, we have completed one of our best efforts.

NEON GENESIS EVANGELION × GEEKS RULE T-SHIRT ¥12,100

The most notable feature of the prints is their texture, which is almost the same as that of rubber ink in the 90's. The silkscreen prints are made in a total of 15 editions, and the dots are broken up to express minute color gradations.... By maximizing the possibilities and techniques of silkscreen printing, an indescribable presence is achieved.

The print design looks like a bootleg, but of course it is official. The copy right "©Khara / Project Eva." is also printed on the bottom of the print. It looks like a dead stock from that time, but it is truly a new product made in 2023.

Also, for one day only, on Saturday, August 5, a special event will be held at "GR8" where the collaboration T-shirts will be sold in advance and the right to purchase "Neon Genesis Evangelion" dead stock T-shirts that have long been stored by Evangelion-related companies will be granted. Below is an example of a T-shirt that will be sold on the day of the event. It is very rare to find deadstock T-shirts like this, and this is a rare opportunity to see a large number of them being released, so don't miss it.

Check the INFORMATION at the end of the article for more information on the collaboration T-shirts and dead stock sales.

This is definitely the kind of T-shirt that will be treated as vintage in a few years. We recommend you to get it now before you regret it later.