Noah and the New Zealand brand always do what you should do collaborated. The mood is free and playful, expressing the common culture of both.

This time, NOAH has chosen a New Zealand brand to collaborate with.Always do what you should do. is still not well-known in Japan. Although not well known in Japan, the brand is extremely popular among UK skaters, and on the day it goes on sale at Dover Street Market London, people line up to get their hands on the brand.

Here is a look that captures the charm of "Always Do What You Succeed Do.

The commonality between the two brands is that they both develop items based on the concept of a wide range of culture, such as skateboarding and surfing. They are completely at ease with each other and radiate a free, playful mood.

Items include T-shirts, long T-shirts, sweatshirts, parkas, bags, caps, and other apparel, as well as decks and surfboards. This is a gorgeous collaboration that includes not only fashionable but also practical items.

Long T ¥11,000 each

Hoodie ￥29,700

Bag ￥16,500

Cap ￥9,350 each

Skade deck ￥13,200

Surfboard ￥214,500

The items in this collection feature the witty graphics and neon colors that "Always Do What You Shed Do" is known for. The graphics themselves are catchy, but are balanced out by the casual placement.

They will be available at "NOAH" stores and online starting August 11 (Fri.). In addition, special surfboards from the collection will be sold only at "NOAH CLUBHOUSE" (Harajuku store), so why not visit there?